TumblnVijay

One of the best stories to date on how WaPo Labs’ Social Reader is turning heads and making folks realize how innovative the Washington Post can be.

The Washington Post Company was among the most experimental of the old media companies on Facebook this year, launching its Social Reader application. A news aggregator that features Washington Post content, as well as stories from other sites, it suggests stories based on what your friends have read.

“News today is editor-centric, what we’ve built is a friends-centric reader experience,” says Vijay Ravindran, chief digital officer at the Washington Post. “It starts with the simple premise that if you could see what your friends are reading, the news would be more interesting.”